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SEO Guide exploring Metrics For Beginners

Getting Started with SEO

SEO is an ever-changing field that can make it particularly overwhelming for beginners to know where to start. Therefore, we reached out to some of the top influencers in our industry to cover essential SEO components. Consequently, that impressive tactic you read about in a blog post from last year might get you penalized by Google today. We decided it was vital to publish a completely up-to-date guide written by SEO experts who are doing the work.

Beginners and Experts

While this guide is intended for beginners, it contains tons of useful knowledge for SEOs of all levels. We split the info into 17 easy-to-read chapters. You can read this from start to finish, or head straight to the topic you want to learn more about.

If you haven’t noticed, we dig SEO in a big way at Search Engine Journal. Furthermore, while we love spiders and all things that crawl (no, we’re not talking about prepping for our Halloween party), we get especially jazzed when sharing our insights with the beginners.

If you’re going to begin your path in SEO, knowing what you do and how you do it is important. Moreover, staying in-the-know will be ever more meaningful in your ongoing efforts. Be sure to check out our SEO page for additional information on how iWebCrafter can help you with your website’s SEO.

Machine Learning SEO

With changes like Google’s Answer Box, SEOs cannot depend on keywords to target and optimize their content. There’s no doubt about it: structuring your content around keywords or topics can influence the SERPs. However, with Google performing over a trillion searches per year, how does Google organize this all? Inside Google, the old model of using engineers to process search results has progressed. Now Google uses a machine-learning artificial intelligence system called RankBrain. To sum up, Google uses RankBrain to sort and manage relevant search queries.

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