SEO is an ever-changing field, which can make it particularly overwhelming for beginners to know where to start. We reached out to some of the top influencers in our industry to cover the most important components of SEO. That awesome tactic you read about in a blog post from last year just might get you penalized by Google today. Which is why we decided it was important to publish a completely up-to-date guide written by SEO experts who are in the field doing the work.
While this guide is aimed at beginners, it is filled with tons of useful knowledge for SEOs of all levels. We split the info into 17 easy-to-read chapters, so you can read it from start to finish, or just head straight to the topic you want to learn more about.
If you haven’t noticed, we dig SEO in a big way at Search Engine Journal. And while we love spiders and all things that crawl (no, we’re not talking about prepping for our Halloween party), we get especially jazzed when sharing our insights with the beginners.
If you’re going to begin your path in SEO, knowing what you do and how you do it is important, but knowing what changes have been made and staying in-the-know will be ever more meaningful in your ongoing efforts.
With changes like Google’s Answer Box, SEOs cannot depend on keywords to target and optimize their content. There’s not doubt about it: structuring your content around keywords or topics can influence the SERPs. But, with Google performing over a trillion searches per year, how does Google organize this all? Well, inside Google, the old model of using engineers to process search results has progressed to having a machine-learning artificial intelligence system called RankBrain. Google uses RankBrain to sort and manage relevant search queries.