What is SSL?
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SSL stands for “secure sockets layer” and is a form of security for websites that handle guarded information such as customer names, phone numbers, addresses, and credit card numbers. An SSL certificate creates a secure connection between a visitor’s web browser and the server of the website they’re interacting with. Having an SSL certificate is essential for any site that sells goods or services as it ensures that all information handled stays private and secure.
Why should you care about HTTPS and SSL?
Google is calling for all websites to switch to HTTPS (SSL). In order to access most websites, the URL usually begins with “HTTP.” This is the unsecured version of the protocol that transfers data between the web server and the browser on your computer or smartphone. Remember that fear you had of using your credit card online? Well, it’s not just credit cards that are of interest. Hackers are just as interested in Names, addresses, and passwords as they are in credit cards. Most people know that they need to check for the Green Lock in their browser before entering any type of personal information into the website, including submitting certain form data.
What Are the Benefits of an SSL Certificate?
The major purpose of an SSL certificate is to encrypt information so that it can only be read and understood by the intended parties. Information submitted on Internet forms often passes through more than one computer before reaching its final destination, and the more “stops” it has to make, the higher the chance that a third party could obtain access.
Customers visiting your site will know that you have encryption in place in several ways. The most recognizable is the replacement of the “http” protocol with “https“. This shows that a page is secure and is backed up by another visual cue: a lock image somewhere in the browser’s status or location bar. Today’s savvy online shoppers know to look for these things before making any online purchases and trust me, the stats will show you that not having it can be dire.
Google To Give Secure Sites A Ranking Boost; Back in 2014, Google tried to persuade webmasters to make the switch to HTTPS and made the secure protocol a stronger ranking signal as motivation.
Google flat-out said they would start giving SEO preference to sites with an SSL. Google announced that in January 2017 they would begin displaying the security of the connection in the address bar of Chrome version 56 and up on pages that display a password and/or a credit card field. This is the beginning of a long-term plan to mark all HTTP pages non-secure. The other major web browsers have had since announced that they would be following suit.
Secure All Web Forms
Some websites collect information. Lead forms that solicit visitor information for your business, or questionnaires about your client’s employment history. Or anything… If you are collecting even the most basic information such as name, address, phone number, and email address, chances are your clients would not want that information leaked.
Without an SSL certificate, some types of form mail can be intercepted. Do you want to take chances that yours is susceptible to hacking?
This is why securing your online forms with an SSL certificate is also a must. You wouldn’t do business with someone who skipped this step. Don’t give anyone this as a reason not to do business with you.
iWebCrafter offers several options for adding an SSL certificate to your site. We include a FREE SSL with all of our e-commerce site designs when we provide the hosting. If your site does not have an SSL Certificate contact us and we will be happy to talk to you more on how we can help make your website secure.
